Mini brand identity for BitMotors, a Portugal-based company importing and selling cars from Germany. The main goal was to highlight the ability to purchase vehicles using cryptocurrency while maintaining trust and clarity in a conservative automotive market.

The visual style combines a clean, performance-driven automotive aesthetic with a digital-first approach. High-contrast typography, geometric forms, stroke-based type treatments, and controlled gradients convey speed, precision, and modern infrastructure without relying on explicit crypto symbolism. Cut-out car imagery is a core element of the visual language, keeping the focus on the vehicle and reinforcing a clear, product-first hierarchy.