KPK is one of the leading companies managing on-chain treasuries for DAOs and Web3 protocols, including Gnosis, Safe, Aave, Balancer, ENS, dYdX, CoW Swap, Uniswap, Arbitrum, and Nexus Mutual.
We designed a dedicated visual identity for the kpk event series, first launched as a side event during DevConnect Argentina 2025. The system was built to work consistently across multiple conferences and countries, enabling kpk to reuse and scale the branding for future events while remaining recognizable.
Within 1 month, we delivered the full event brand system: venue branding (banners, navigation, photo stands, brand totems), a 10-item merchandise drop, promo animations, printed programs, social media visuals for X and LinkedIn, video guidelines for the on-site team in Argentina, and video intros and end titles.
The system is based on a monochrome palette with subtle gradients that reveal a silver-like texture in typography and graphic elements. Silver conveys precision and technological clarity, while stone-inspired textures add a sense of grounding, solidity, and timeless strength.
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For each location, the system allows controlled variations: for Argentina, for example, a restrained light-blue accent can be introduced across graphics and materials, while typography, layouts, and core visual logic remain unchanged — keeping the identity cohesive across all kpk events.
